Why Should A Client Hire You

Developing the Next Generation of Rainmakers Why Should a Client Hire You? I urge lawyers I coach and I urge you to read Seth Godin’s blog. Why? Because almost every day, he posts something that applies to lawyers seeking to become more valuable to clients. Seth Godin recently posted a blog that answers that question very simply. In  Useful and believable promises, he said that we (potential clients) only pay attention when we believe: Suppose, I convince you those premises are true for potential clients hiring lawyers, believing it is true is not enough. You must brainstorm: Just curious, have you ever thought about those questions? Have you and your colleagues ever brainstormed what you can do so your firm is perceived by clients in those ways? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.