Wednesday, March 11, 2020

Why I Love My Job As A... Graphic Design Leader

Why I Love My Job As A... Graphic Design LeaderWhy I Love My Job As AGraphic DesignerAccording to Hallmark and our Google calendar, February is the month of love. But it doesnt have to beromantic love that were talking about. Some people are lucky enough to thema in love with their job.And thats what were bringing you with ourWhy I Love My Job As A series. Real professionals tell us what their job is, why they love it, andmost importantlyhow people likeyou can excel in the industry like they have.Today, we sat down with Katie Lafferty, a designer and art director for companies like Digitas and the GlobalCitizen, whos now leading design at WayUp.What do you do?I am a graphic designer who has worked in both startups and ad agencies. Growing up, I was always very artistic, and in high school I got really into oil painting. However, come college I knew I had to pick a more viable career path. I ultimately decided on design because of the breadth of opportunities it offered.What do you lo ve about your job?I love that I get to come to work everyday and create something new. I have a great opportunity at WayUp because I get to work on a large variety of projects across the B2B, B2C, and Product teams.(Thats Business-to-Business, Business-to-Consumer, and website/app design for those without a startup dictionary handy.)Its a great learning experience for me, and I am proud of the work I create here.What tips do you have for aspiring graphic designers?My number one tip for future graphic designers is to just make a TON of work, its not all going to be super amazing but at the early stage of your career, quantity is more important than perfection.It gets you in the habit of turning around quick work, and will only help you develop your skill platzset and hone your niche. As a designer, you never stop learning, and its one of the things I love most about this job. I have been working as a designer for 7 years, and still learn something new every day and I am not just sayi ng thatBest piece of advice you received on the job?I think one of the best pieces of advice Ive received is to pick a great boss to work for, not a company.Ready to start your design career?departure by searching for jobs and internships on WayUp.

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